Sam Cowen is a South African radio DJ and was co-host of the morning show The Breakfast express weekdays on Johannesburg local radio station 947. After leaving the breakfast Express, she took over the afternoon slot on 702. After a short stint as host of the afternoon show, she was replaced by Azania. She left radio. Cowen co-authored, with Lee van Loggerenberg, The Irreverent Mother’s Handbook (Cape Town: Oshun Books, 2009, ISBN 978-1-77020-085-2).
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In 2014, Cowen completed the 7.5 kilometre swim to Robben Island in what was the coldest recorded water temperature ever for this route for first time swimmers.