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Ama Serwah Genfi (Amaare)

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Biography

Ama Serwah Genfi (born July 4, 1994), known professionally as Amaarae, is a Ghanaian-American singer-songwriter. She is known for her fusion of Pop, R&B, Afrobeats, Alté music as well as her fluid representation of gender and sexuality.[1][2] After collaborating with local artists and putting out a few non-album singles, she released her debut EP, Passionfruit Summers,[3] in 2017. Amaarae was born in Bronx, New York to Ama Bawuah and Kwadwo Boateng Genfi and was raised between Atlanta, United States and Accra, Ghana.[6] She is the eldest of two children. Amaarae wrote her first song at the age of 13.[7] During her teenage years, she enjoyed watching music videos and said that one of her most vivid memories was watching the music video for the Kelis song “Young, Fresh n’ New”. She recalls Kelis’ unique expression being an inspiration for her. During high school, she started making mixtapes. By the age of 17, she took up an internship at a music studio. At a tertiary institution, she undertook voice training and honed her songwriting skills while studying English literature. She returned to Ghana in June 2017 Amaarae released her debut project Passionfruit Summers[3][9][10] in 2017. The album features the song “Fluid”, which was complemented by a music video. Amaarae has also been acknowledged for her style and fashion sense.[18][19] In 2018, she was featured in Vogue online in an article on four women across the globe with buzz haircuts[20][21] and was mentioned as one of Vogue online’s Top 100 Style Influencers of 2018. She was nominated as Artist of the Year at the Glitz Style Awards in Ghana.[22][23][24] She has also patronized Ghanaian fashion brand Free The Youth.

News / Ranking / Titbits / Awards

In 2020, Amaarae released her debut album The Angel You Don’t Know to critical acclaim. The song “Sad Girlz Luv Money” featuring Moliy gained popularity on TikTok.[4] In 2021 the song was remixed with a feature from Kali Uchis and charted globally.[5] Pitchfork labeled the album “Best New Music” and named it the 19th best album of 2020.

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